On behalf of the entire team at AXEL, we would like to thank you for a fantastic celebration of our 30th anniversary. The stores have been filled with exciting events and happy customers, and we hope you have enjoyed it as much as we have.

AXEL is classic men's fashion with a modern twist, and we have celebrated it with a three-day event that has invited everyone into our stores. Here, we have experienced new concepts and interesting collaborations that have inspired and given our customers more than just a visit to the stores.

Our goal has been to create a more conceptual use of our stores and expand their functions. We want AXEL to be more than just a place where you can shop for exclusive men's clothing, but also a place where you can meet other fashion enthusiasts, share inspiration, and experience fashion in innovative and unique contexts.

In celebration of our 30th anniversary, we collaborated with Aeris Cocktails to create a very special cocktail. Read more about it here.

As something completely new, we invited two artists and created a space for exploring and challenging the boundaries of fashion and art. Read more about it here.

We greatly appreciate the good turnout and hope to see many of you again at all our future events.